By riders, for riders.

How SO Equestrian Started

SO Equestrian was founded in 2025 by best friends and young riders, Sadie and Olivia. Growing up in the Hunter/Jumper world in Michigan, they spent countless hours at the barn, at horse shows, and surrounded by the sport they love.

What started as a creative idea between two friends quickly became a way for riders to express themselves both in and out of the ring. SO Equestrian creates custom bridle charms designed to showcase the unique personality of both horse and rider — adding a personal touch to every ride.

Made For Riders, By Riders

Inspired by the individuality, style, and connection that make the equestrian community special, each design is made for riders of all ages who want something meaningful, personal, and fun.

At its core, SO Equestrian is about friendship, creativity, and celebrating the horses that become part of our lives and identities.