SO Equestrian

For the bridle.
For the rider.
For the ribbon.

Custom bridle charms, crafted in small batches — by equestrians, for equestrians.

Sadie and Olivia in front of the SO Equestrian booth display at a Michigan horse show

Built at horse shows

Two riders. One booth.
A growing brand.

Sadie and Olivia design, assemble, and sell SO Equestrian charms themselves — many of the same designs, but in an enormous variety of resin and metal finishes. The booth has been part of their Hunter/Jumper summer since 2025.

Customers gathered around the SO Equestrian charm display, picking out their favorites at a show
Picking a favorite.
Sadie and Olivia helping customers at the booth in evening light
Last call before the next class.
Junior riders in show breeches and tall boots at the booth, championship ribbons in hand
Ribbons in hand.
Sadie and Olivia at The Classic Equestrian retail boutique with their charm display
Stocked at The Classic Equestrian.

Where to find SO Equestrian

Now at select stores
and on the road, show to show.

Charms are available today at a small group of equestrian retailers and at every show on the calendar below. Online ordering is coming soon.

Stocked at

Catch us at

  • Loading upcoming shows…

Online shop coming soon. See the next show →

Win a charm

Three winners, every show.

We pick three random winners at every show on the calendar. Free to enter, at the booth or right here.

Enter to win →
Sadie and Olivia mounted side-by-side at a horse show

The Riders

Sadie & Olivia.

Best friends, Michigan Hunter/Jumper riders, and the founders of SO Equestrian. They started this brand to celebrate the personality and connection between horses and their riders.

Read their story →